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Winter Service

Whether your bike needs a little adjustment or a complete overhaul, Joyride’s Winter Service Specials are just one more way we can help. Because after all, Joy is a finely tuned bike.

Climb Faster,
Descend Confidently

...and Ride with Less Fatigue. Schedule an appointment with our BodyGeometry FIT Specialist for a consultation and comprehensive 15-point on-the-bike fit assessment. C’mon, Get FIT!

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If You’re Riding
in Bad Weather…

It’s been said, “There's no such thing as bad weather, just bad clothing.” But we live in Nebraska, and we know the realities of winter. Never fear, Joyride has the cold weather gear to make this season bearable.

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Italy, Spain,
…and the World

Contador, Aru, Sagan. Capturing the top step of the podium at this year's largest races. What do they all have in common? Specialized Tarmac. The very same bikes are sitting right here, on our floor. And they’re ready to ride. Are you?

Be the first to know about Joyride’s upcoming events and special offers

In Store Sale


Need a new jersey? Come into the store and find a color that makes you stand out on the trail or just stock up for next year. All our summer jerseys are 30% off!


12 mo interest free financing*

12-Months interest free financing for all bikes over $500.00. Finance your purchase with your S-Card.* See store for details, subject to credit approval.

One Sweet Bike

Only at Joyride Bicycles

The Tarmac Sport is a pure and unbridled race machine. It climbs effortlessly, descends confidently, and sprints ferociously. Bottom line, you’ll be faster on this bike. With a Shimano 105 drivetrain it’s the perfect combination of performance and exceptional value. FACT 9r carbon frame is ultra-stiff and lightweight for pure speed. AXIS 2.0 wheels are… //Read More