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If You’re Riding
in Bad Weather…

It’s been said, “There's no such thing as bad weather, just bad clothing.” But we live in Nebraska, and we know the realities of winter. Never fear, Joyride has the cold weather gear to make this season bearable.

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in Numbers

Social theorists tell us that the presence of others – even digitally – can inspire us to work harder. Common sense tells us riding in a group is fun. Join Joyride’s Strava Club and get the best of both worlds. Come set some goals with us.

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Specialized Rules
The Pro Peloton

Paris-Roubaix, Tour de France, La Vuelta Espana... The very same bikes that won the world’s hardest bike races this year are sitting right here, on our floor. And they’re ready to ride. Are you?

‘Cross & Gravel
Weapon of choice

The Crux, equally suited for a knock down, drag out gravel battle or a lung screaming, heart exploding, ‘goashardasyoucanfor60minutes’ cross race.

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In Store Sale


Need a new jersey? Come into the store and find a color that makes you stand out on the trail or just stock up for next year. All our summer jerseys are 30% off!


12 mo interest free financing*

12-Months interest free financing for all bikes over $500.00. Finance your purchase with your S-Card.* See store for details, subject to credit approval.

One Sweet Bike

Only at Joyride Bicycles

The Tarmac Sport is a pure and unbridled race machine. It climbs effortlessly, descends confidently, and sprints ferociously. Bottom line, you’ll be faster on this bike. With a Shimano 105 drivetrain it’s the perfect combination of performance and exceptional value. FACT 9r carbon frame is ultra-stiff and lightweight for pure speed. AXIS 2.0 wheels are… //Read More