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Climb Faster,
Descend Confidently

...and Ride with Less Fatigue. Schedule an appointment with our BodyGeometry FIT Specialist for a consultation and comprehensive 15-point on-the-bike fit assessment. C’mon, Get FIT!

If You’re Riding
in Bad Weather…

It’s been said, “There's no such thing as bad weather, just bad clothing.” But we live in Nebraska, and we know the realities of winter. Never fear, Joyride has the cold weather gear to make this season bearable.

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in Numbers

Social theorists tell us that the presence of others – even digitally – can inspire us to work harder. Common sense tells us riding in a group is fun. Join Joyride’s Strava Club and get the best of both worlds. Come set some goals with us.

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Specialized Rules
The Pro Peloton

Paris-Roubaix, Tour de France, La Vuelta Espana... The very same bikes that won the world’s hardest bike races this year are sitting right here, on our floor. And they’re ready to ride. Are you?

2014 Specialized &
Raleigh Road Bikes

The calendar may say that it's Fall, but there's plenty of good weather left, and every 2014 Road Bike in the shop—including carbon and aluminum, men’s and women’s—is on sale. Summer apparel is at blowout prices, too!

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Be the first to know about Joyride’s upcoming events and special offers

In Store Sale


Need a new jersey? Come into the store and find a color that makes you stand out on the trail or just stock up for next year. All our summer jerseys are 30% off!


12 mo interest free financing*

12-Months interest free financing for all bikes over $500.00. Finance your purchase with your S-Card.* See store for details, subject to credit approval.

One Sweet Bike

Only at Joyride Bicycles

Whether it’s winning the Tour de France or a city-limit sprint, Tarmac is made for racing, with its powerful acceleration and razor-sharp handling. The Sport features Shimano 105 components plus DT Axis 2.0 wheels, keeping the performance and durability up and the cost down. FACT IS 8r carbon frame with tapered head tube and elliptical… //Read More